FACTORY 92 is...

A passionately run, results-driven, and creatively diverse music PR, marketing, and consulting agency based in Hamburg, Germany. Founded in 2013, FACTORY 92 will expand with a second office in Berlin in August 2025.

With over a decade of experience, FACTORY 92 has built a strong reputation for promoting quality artists and music brands while collaborating with some of the most influential players in the international music industry. This foundation gives us exceptional access to the music, its fans, and key stakeholders—combined with the strategic know-how and credibility to deliver campaigns that get results.

We are a multifaceted agency supporting artists, labels, live agencies, events, and institutions in their domestic efforts, as well as in import, export, and networking missions. We help international clients gain visibility and traction across the GSA (Germany, Switzerland, Austria) region, and we also assist GSA-based clients with campaigns in neighboring European markets such as Scandinavia, Benelux, the UK, and France.

We exclusively work on music-related projects, keeping the agency sharply tuned to the pulse of the industry. Our focus ensures we're always in sync with current trends, media landscapes, artists, events, consumer behavior, communications tools, and the decision-makers that matter.

Driven by a creative and consultative approach, we support artist career development, release planning, live campaigns, and various communication strategies. We don’t believe in one-size-fits-all solutions—every project is approached individually. And if a client’s plan doesn’t align with the realities of today’s market, we’re not afraid to challenge it—because our mission is to make great music-related projects succeed.