ff92-header-mobile
ff92-slide-1
robbie

We’re currently involved with the PR for upcoming local concerts in Hamburg, which are hosted by FKP Scorpio. Thus, we are for example doing the PR for the Robbie Williams concert that takes place at the O2-World in Hamburg as part of his “Swing Both Ways Tour 2014” at the 21st of May.

believe

„BELIEVE DIGITAL – Europe’s leading digital distribution company is a close partner for whom we regularly work on export development in Scandinavia and PR in Germany”

olsen

We are very happy to start working Radio PR for Cargo Record Distribution. Cargo Records is one of the main players among Germany’s indie distribution companies.The company represents the interests of prestigious and legendary labels such as Secretly Canadian. We are proud to be working with several releases of Cargo Records and we are especially involved with the PR for releases of Secretly Canadian Volcono Choir, Luke Temple, Damien Jurado and Angel Olsen or Beastmilk on Svart Records (Foto Angel Olsen).

parov

We’re currently involved with the PR for Parov Stelar’s upcoming German tour. With his danceable and unmistakable "electro swing", Parov Stelar has secured his own unique position in the world of music.

vampyrettes

We have been privileged to promote the re-releases of the very rare pioneering Krautrock records of Les Vampyrettes (“Les Vampyrettes”) and Holger Czukay (“On The Way To The Peak Of Normal”), which have been released on the German label Grönland Records (as we did with Conny Plank and Neu! before) and there will be more Krautrock on Grönland in 2014!

Reeperbahn Festival

REEPERBAHN FESTIVAL - Hamburg’s infamous red light district will yet again host a weekend of international music discovery from 17 – 20 September 2014, following a record growth edition in 2014 which attracted 28.000 fans, music pros and journalists.

G! Spot

FAROE ISLANDS - The world’s best kept Nordic music secret is something we are very proud to be associated with as TUTL’s international label representation … not to mention our PR work with G! Festival.

Sziget Festival

SZIGET FESTIVAL (Budapest) - Responsible for running SZIGET’s marketing and PR in Germany, Denmark and Switzerland … 380.000 people can’t be wrong, SZIGET & Budapest should be in your calendar for 11 – 18 August 2014!

Spot On Denmark

SPOT ON DENMARK - Danish music is punching above its weight internationally and we are lucky enough to be heavily involved via our close cooperation with ROSA – The Danish Rock Council and MXD – Music Export working on both consulting and PR for fine projects such as the SPOT Festival in Aarhus, SPOT On Denmark projects across Europe & Tønder Festival.

NEWS FROM FACTORY 92

close

katyKaty Perry announces tourdates in Germany


2. Juli 2014

Katy Perry is heading to Germany in March 2015 with The Prismatic World Tour. Kicking…

romanlobRadio PR for Roman Lob’s new album “Home”


17. Juni 2014

We are delighted to announce that we are doing the radio PR for Roman Lob’s…

Cover Single_mpnRadio PR for DANGA’s album and single


13. Juni 2014

We are doing the Radio PR for DANGA’s single “Auf Reisen” and his upcoming debut-album…

tonderTønder Festival: 40 years and broader than ever!


12. Juni 2014

The first Tønder Festival was held in 1975. Like all festivals, it was started by…

>> news archive

OUR SERVICES

GERMAN PR & MARKETING

FACTORY 92′s German music PR and marketing services build on our 10 years of experiences and competences within the field.

RADIO PR

We plug singles and albums to the German radios, which compared to many other European markets constitutes a significant effort due Germany’s many national, private, college and leftfield radios. 

TOUR PR 

We promote both local Hamburg shows as well as full German tours. 

FESTIVAL PR & MARKETING

We promote and do marketing for festivals in Germany. 

SHOWCASE PR

We provide B2B and B2C PR for showcases targeting German market entry. 

FULL PR CAMPAIGN COORDINATION

Germany is a major market with thousands of media that need to be serviced (from radio to TV). Some campaigns can therefore only be done right if several specialized music PR agencies work on the project at the same time. Finding the right partners and thereafter making sure that they all pull in the same direction is both challenging and time consuming. We therefore coordinate full German PR campaigns for our clients and partners by bringing in the right German PR competences (on top of the ones we provide in-house), offering efficient centrally coordinated PR campaigns, which coherently cover all the German media types needed to be reached by the individual project.

REFERENCES

Our RADIO PR clients in 2014 include companies such as Secretly Canadian, One Little Indian, ATC Management, Cargo Records, Trikont, Sony Music, Grönland, Motor Entertainment and Morr Music. We have been working with releases from artists such as Slut, Mum, Trentemøller, Coco Rosie, Volcano Choir, Angel Olsen, Sharon van Etten, Beirut, the Drums, Kaizers Orchestra, LaBrassBanda, 13&God, FMBelfast, Bush, Oasis, Soundgarden, Seabear, Triggerfinger, James Vincent McMorrow, Boys Noize, Turbostaat, Damien Jurado, Neonschwarz, Frittenbude, 3Plusss, Neu!, Connie Plank, Japandroids, Maps&Atlases, Lampbchop, Tindersticks, Nada Surf, Prince, Against Me!, Spring Offensive, Dredge, Linda Perhacs, Sisyphus, Womans Hour, Reptile Youth and Dan Sartain.

Our TOUR PR clients in 2014 include companies such as FKP Scorpio, MCT, Sparta Entertainment and Der Bomber der Herzen. We have been working with tours and shows from artists such as Arcade Fire, Robbie Williams, Macklemore & Ryan Lewis, Lykke Li, Massive Attack, Damon Albarn, Foo Fighters, Pixies, Beastie Boys, James Blunt, Mumford & Sons, Billy Talent, Die Toten Hosen, Vampire Weekend, Yeasayer, PJ Harvey, LaBrassBanda, The Kooks, The Gaslight Anthem, Parov Stelar, Deichkind, Jan Delay, Placebo, The Drums, Wilco, Death Cab for Cutie, Take That, Volbeat, Oasis, Casper, Cro, Red Hot Chilli Peppers, Kraftklub, Beatsteaks, Noel Gallagher and Beady Eye.

Our FESTIVAL PR & MARKETING clients in 2014 include SZIGET Festival, Bilbao BBK Live, Reeperbahn Festival, SPOT Festival and Tønder Festival.

Our SHOWCASE PR clients in 2014 include MXD – Music Export Denmark, Music Finland, Sonic Visions and Glimps Festival.

EUROPEAN PR & MARKETING

We develop, coordinate and execute European PR & marketing campaigns capable of effectively transcending borders.

THE CAMPAIGNS WE GET INVOLVED WITH

We first and foremost only get involved with campaigns we believe make sense, as the bar for success is seriously raised when going international. Costs are high and so are the professional demands (i.e. is your business distribution in place, does your product have a place on the desired export markets, etc).

Each campaign is unique and customised to meet the exact needs of the client. Some clients will need a campaign that cover 6 markets, while others will only need to cover 3. The scope of your campaign will moreover be developed to meet your needs, as we offer a dynamic toolkit from which we cherry-pick the right elements for your campaign (radio plugging, marketing investments, showcase PR, etc.).

MULTINATIONAL TEAM

In order to provide this service at the highest possible level we are continuously investing in creating a multinational team here in Hamburg. Today we thus boast professional fluency in English, German, French, Greek, Danish and Faroese in-house.

WE BRING IN EUROPEAN PARTNERS WHEN NECESSARY

All campaigns are coordinated by FACTORY 92, and in some cases also solely executed by FACTORY 92. We however also bring in the right people from our extensive European music industry network when we don’t have all the in-house competences needed to carry out the campaign successfully. This being said we always remain the client’s only contact point throughout the course of the campaign. In short this is all about guaranteeing local expertise for every single step of the campaign.

REFERENCES

Current 2014 partners include both audience festivals, showcase festivals, conferences, export offices and artists like SZIGET Festival, M’era Luna, SPOT Festival, Glimps Festival, Sonic Visions, Reeperbahn Conference, Music Finland and Trentemøller.

INTERNATIONAL CONSULTING & MANAGEMENT

We offer international consulting and management services in order to stimulate, develop and support the import, export, international relations and lobby efforts of music industry companies (labels, distributors, managements, audience festivals, etc) and stakeholder organizations (export offices, conferences, showcase festivals, trade associations, etc). We do so by exploiting the dynamics found between our extensive international networks, business know-how, political awareness and strong set-up on the major music market Germany.

CONSULTING & MANAGEMENT SERVICES

We first and foremost only get involved with consulting and management partnerships we believe make sense, as the bar for success is seriously raised when going international. Costs are often high and so are the professional demands (i.e. is your business distribution in place, does your product have a place on the desired export markets, etc). Our partnerships are hereafter always customized to the individual client’s needs, and build on elements such as:

Project management: For example developing, coordinating and/or executing showcase events, conference panels, networking sessions, etc.

International business management: For example representing the interests of the client from Hamburg on a daily basis, managing the client’s export activities, negotiating new business deals on behalf of the client, etc.

International strategy development: Connecting the client’s goals with European market know-how, research, mapping and networks, thereby stimulating the development of effective international strategies.

Etc.

MULTINATIONAL TEAM

In order to provide this service at the highest possible level we are continuously investing in creating a multinational team here in Hamburg. Today we thus boast professional fluency in English, German, French, Greek, Danish and Faroese in-house.

WE BRING IN EUROPEAN PARTNERS WHEN NECESSARY

We bring in the right people from our extensive European music industry network when we don’t have all the in-house competences needed to successfully carry out the consulting and/or management cooperation. We however always remain the client’s only contact point throughout the cooperation. In short this is all about guaranteeing local expertise for every single step of the cooperation.

REFERENCES

Current partners in 2014 include companies and organizations such as IMMF, FKP Scorpio, Believe Digital, ROSA – The Danish Rock Council, MXD – Music Export Denmark, MaMA, TUTL, Rock En Seine and Rockoco.

ABOUT FACTORY 92

THE EUROPEAN MUSIC AGENCY

FACTORY 92 is a Hamburg-based agency, which offers PR, marketing, consulting and management services targeted towards the international music industry.

FACTORY 92 sees itself as a truly European company scaling its services from the German to the international level, and boasting a multinational team with professional fluency in English, German, French, Danish, Greek and Faroese.

FACTORY 92 was born as a result of the merger between Hamburg-based PR agency QUEEN ABOUT MUSIC and Brussels-based export consultancy THE ROCKING FACTORY in January 2013. FACTORY 92 thus builds on a solid + 10 year track record.

92 symbolizes the values driving the agency: FACTORY 92 wants to achieve the most it can for its partners, by doing things smartly, daring to be bold and working hard… just like when Denmark surprised the world of sports by winning the European football championships in 1992.

TEAM

Christian Hald Buhl

christian

Managing Partner

Jan Clausen

jan

Managing Partner

Yan Mangels

mangels

Partner & Head of Finance

Michael ‘Krümel’ Schneider

krümel

PR Manager

Alexandre Pountzas

alex

International Strategy Manager

Katharina Lange

Kathi

PR Coordinator

Fróði Stenberg

frodi

International Coordinator & TUTL Relations

Christian Bruneß

christian

Trainee

Christin Liese

christin

Trainee

CONTACT

The European music agency in Germany

Grosse Elbstrasse 131
22767 Hamburg
Germany

T: +49 (0)40 389 07 38 0
E: info@factory92.eu
Get our newsletter!
© 2012 FACTORY 92. All rights reserved.
FACTORY 92 mpx GmbH [Grosse Elbstrasse 131, 22767 Hamburg, Germany]
Managing Directors [Christian Hald Buhl & Jan Clausen]
Registry court [District Court Hamburg, Germany]
HRB serial number [HRB 88319 Hamburg]
International VAT number [DE 230141340]
Responsible for content [Christian Hald Buhl & Jan Clausen]
Editor in chief [Christian Hald Buhl & Jan Clausen]
Liability remark [Although we take great care with the inspection of our content, we are not responsible for the content of external links. The sole liability for the content of external websites lies within their owners]