MUSIC PR IN GERMANY
QUEEN ABOUT MUSIC is FACTORY 92′s German music PR service, which builds on our 10 years of experiences and competences within the field. We primarily work with artist, festival and showcase related PR. In brief our German PR work can be boiled down to the following:
We plug to the vast German radio landscape. References include artists such as Trentemøller, Múm, Neu!, PRINCE, Suede, Nada Surf, Tindersticks, Lambchop, Beach House, Frittenbude, 13&God, Lali Puna, Telekinesis, Rival Schools, FM Belfast, The Drums, Beirut, Spank Rock, The Offspring, Oasis, Soundgarden, Helloween, M. Ward, Bush, Kaizers Orchestra, LaBrassBanda, Herman Dune, Maps & Atlases, Crocodiles, dredg, Tim Kasher, Soley, Zola Jesus, Against Me!, Ulrich Tukur, Soulsavers, Hans Söllner, Triggerfinger, Zebrahead, Noah & the Whale, J.Vincent McMorrow, Japandroids, Boys Noize, The Cat Empire, CocoRosie, Benjamin Gibbard, Johnossi, Turboweekend, Kashmir, Public Service Broadcast, Turbostaat, Eric Pfeil, Slut, Aloa Input, Luke Temple, Radkey, Kisses, Teitur, Volcano Choir, French Films, The Computers, Young Rival, Sin Fang, Coco Rosie, Captain Capa and Kadebostany
We frequently cooperate on executing the radio campaigns with our friends at Mind of Music (these cooperations are better known as Clausen & Claussen).
We promote both local Hamburg shows as well as full German tours. References include artists such as Macklemore & Ryan Lewis, Foo Fighters, Pixies, Beastie Boys, James Blunt, Mumford & Sons, Billy Talent, Die Toten Hosen, Vampire Weekend, Billy Bragg, Yeasayer, PJ Harvey, LaBrassBanda, The Kooks, Zaz, The Gaslight Anthem, Katzenjammer, Parov Stelar, Deichkind, Jan Delay, Placebo, Wolfmother, Frank Turner, Tegan&Sara, Tame Impala, Angus&Julia Stone, The Drums, Wilco, Fat Freddy´s Drop, Dropkick Murphy, Dead Can Dance, Danko Jones, Ed Sheeran, Feist, Kakkmaddafakka, Simple Minds, The Subways, Alt-J, Archive, Mathew E. White, Apocalyptica, Death Cab for Cutie, Gotye, Take That, Sportfreunde Stiller, Volbeat, Oasis, Casper, Cro, Red Hot Chilli Peppers, Kraftklub, Beatsteaks, Wir Sind Helden, Lena, Lykke Li, Moneybrother, Fettes Brot, BB King, Noel Gallagher, Beady Eye and Hamburger Kultursommer (Peter Fox, Unheilig, Jan Delay…)
FESTIVAL PR & MARKETING
We promote and do marketing for festivals in Germany. Our current festival partners include SZIGET Festival (HU), Reeperbahn Festival (DE), SPOT Festival (DK), FOR Festival (HR/AU), Red Bull Hosted By (DE), Tønder Festival (DK), G! Festival (FO), Glimps Festival (BE), Sonic Visions (LU), BIME (ES), and the international SPOT on Denmark series (FR, NL, etc…)
We provide B2B and B2C PR for showcases targetting German market entry. Our references include MXD (Music Export Denmark), Music Finland and Music:LX (Music Export Luxembourg) and FAME (Faroese Alliance for Music Export), Instytut Adama Mickiewicza (Polish export)
FULL PR CAMPAIGN COORDINATION
Germany is a major market with thousands of media that need to be serviced (from radio to TV). Some campaigns can therefore only be done right if several specialized music PR agencies work on the project at the same time. Finding the right partners and thereafter making sure that they all pull in the same direction is both challenging and time consuming. We therefore coordinate full German PR campaigns for our clients and partners by bringing in the right German PR competences (on top of the ones we provide in-house), offering efficient centrally coordinated PR campaigns, which coherently cover all the German media types needed to be reached by the individual project
INTERNATIONAL PR CAMPAIGNS
THE SCOOP ENGINE is FACTORY 92′s international music PR campaign service offering its clients centrally coordinated, but locally executed, campaigns capable of effectively transcending the borders of European and international markets. Current partners include Trentemøller, SPOT Festival, G! Festival, Hamburg Marketing (Reeperbahn Festival) and Bomb The Bass.
THE TYPES OF MUSIC PR CAMPAIGNS OFFERED BY THE SCOOP ENGINE
Each campaign is unique and customised to meet the exact needs of the client. Some clients will thus need a campaign which covers all 6 markets, while others will only need to cover 3. The scope of your campaign will moreover be developed to meet your needs, as we offer a dynamic toolkit from which we cherry-pick the right elements for your campaign. I.e.:
- Artist PR
- Radio PR
- Tour PR
- Festival PR
- Showcase PR
- Event PR
- Digital PR
PLEASE MEET OUR INTERNATONAL PARTNER AGENCIES
All campaigns are coordinated by FACTORY 92 who remains the client’s only contact point throughout the project, while ensuring that the campaign is effectively and coherently executed across the borders. It is FACTORY 92′s established partner agencies outside Germany, that execute the campaign on their respective territories (France, Austria, Switzerland, Belgium, The Netherlands, UK, US, Denmark, etc) guaranteeing local expertise and presence for every single step of each European project. THE SCOOP ENGINE is thus powered by partners such as:
Our vision is to stimulate, develop and support the music import and export efforts of international managements, festivals, export offices, labels and artists. We do so by exploiting the dynamics found between our extensive international networks and strong set-up on the major music market Germany. We roughly summarised operate with two types of partnerships:
FACTORY 92 runs, develops and/or supports the daily international business management of the client over a longer period of time. FACTORY 92 thus acts as the client’s international office from the heart of Europe’s biggest music market, Germany. Current partners include companies such as FKP Scorpio, Believe Digital, SPOT Festival, Sziget Festival and TUTL.
FACTORY 92 works with the client on a specific time-limited project. I.e. Organising a showcase, developing and writing cultural funding dossier, etc. For example the international SPOT on Denmark series (FR, NL, etc.), Glimps Festival, BIME and Sonic Visions.
ALL PARTNERSHIPS ARE CUSTOMISED
Both types of consulting partnerships are always customized to the individual client’s needs, and build on element such as:
PROJECT MANAGEMENT: Showcases, conferences, networking events, etc…
INTERNATIONAL STRATEGY DEVELOPMENT: Connecting the client’s goals with European market knowhow & networks thereby creating new partnerships and concrete results
INTERNATION MARKETING COORDINATION: Coordinating your marketing operations and investments across the borders
INTERNATIONAL BUSINESS MANAGEMENT: Daily representation of the client from Hamburg, managing the client’s export activities, negotiating new business deals on behalf of the client, etc…
FUNDING APPLICATIONS: Writing dossiers for political funding, lobbying, political advice, etc…