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TOUR PR IN GERMANY: We promote full German tours for clients such as MCT as well as local Hamburg shows for clients such as FKP SCORPIO. During 2014 we have worked with the likes of Robbie Williams, Damon Albarn and Arcade Fire and are in 2015 working with tours for artists such as Katy Perry, Nick Cave and Kraftwerk (photo).

Radio

RADIO PR IN GERMANY: We plug singles and albums to Germany’s national, private, college and leftfield radios for clients such as Secretly Canadian, Cargo Records, Morr Music, One Little Indian, Sub Pop Records, Grönland and Trikont. In late 2014 and early 2015 we have for example been working with new releases from the likes of Destroyer (photo), Olli Schulz, The Smashing Pumpkins and Duke Ellington

Sziget Festival

FESTIVAL PR & MARKETING: We are specialized in German and European festival PR & Marketing working for a diverse portfolio of fantastic international festivals such as SZIGET FESTIVAL in Budapest (photo), ROSKILDE FESTIVAL in Denmark and ROCK EN SEINE in Paris

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INTERNATIONAL CONSULTING & MANAGEMENT: We offer international consulting and management services in order to stimulate, develop and support the international interests of our clients. These services range from supporting the daily business activities of private companies such as FKP Scorpio, TUTL and Believe Digital to supporting the publicly funded missions of organisations and events such as SPOT Festival, Music Finland (photo) and Sonic Visions.

Spot On Denmark

POLITICAL ACTIVITIES: We are politically active in the music industry on the national and international levels. We are thus in charge of the political communications of the International Music Managers Forum (IMMF), hold board positions with the Paris music industry conference (MaMA) and the Aarhus music community (Promus), and are members of the German Music Managers & Consultants Association (IMUC)

NEWS FROM FACTORY 92

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5060238632065_HARMONIA_box.inddRadio PR for Harmonia – “Complete Works”


23. Juli 2015

We are proud to announce that we are doing the radio PR for the Harmonia…

SZIGETSziget timetable goes live alongside new band announcements


30. Juni 2015

Sziget Festival has added The Horrors, Kwabs and Oliver Heldens to the program.   You…

sonic viisonsFirst line-up confirmations for the SONIC VISIONS festival & music conference in Luxembourg


25. Juni 2015

Death Cab For Cutie, Alabama Shakes, José González and AaRON are included in the first line-up confirmation…

szigettttSziget festival’s “Magic Mirror” – a positive example for homosexuality


15. Juni 2015

What happens on the Island of Freedom is a celebration for cultural diversity and details,…

>> news archive

OUR SERVICES

GERMAN PR & MARKETING

FACTORY 92′s German music PR and marketing services build on our 10 years of experiences and competences within the field.

RADIO PR

We plug singles and albums to the German radios, which compared to many other European markets constitutes a significant effort due to Germany’s many national, private, college and leftfield radios. 

TOUR PR 

We promote full German tours as well as local Hamburg shows.

FESTIVAL PR & MARKETING

We promote and do marketing for festivals in Germany. 

SHOWCASE PR

We provide B2B and B2C PR for showcases targeting German market entry. 

FULL PR CAMPAIGN COORDINATION

Germany is a major market with thousands of media that need to be serviced (from radio to TV). Some campaigns can therefore only be done right if several specialized music PR agencies work on the project at the same time. Finding the right partners and thereafter making sure that they all pull in the same direction is both challenging and time consuming. We therefore coordinate full German PR campaigns for our clients and partners by bringing in the right German PR competences (on top of the ones we provide in-house), offering efficient centrally coordinated PR campaigns, which coherently cover all the German media types needed to be reached by the individual project.

REFERENCES

Our current RADIO PR clients include companies such as Secretly Canadian, One Little Indian, Cargo Records, Trikont, Sony Music, Grönland, Rough Trade, Audiolith and Morr Music. We have been working with releases from artists such as The Smashing Pumpkins, Olli Schulz, Foxygen, Slut, Mum, Trentemøller, Coco Rosie, Volcano Choir, Angel Olsen, Sharon van Etten, Beirut, the Drums, Kaizers Orchestra, LaBrassBanda, 13&God, FMBelfast, Bush, Oasis, Soundgarden, Seabear, Triggerfinger, James Vincent McMorrow, Boys Noize, Turbostaat, Damien Jurado, Neonschwarz, Frittenbude, 3Plusss, Neu!, Connie Plank, Japandroids, Maps&Atlases, Tindersticks, Nada Surf, Prince, Against Me!, Dredge, Linda Perhacs, Sisyphus, Womans Hour, Reptile Youth and Dan Sartain.

Our TOUR PR clients in 2015 include companies such as FKP Scorpio and MCT. We have been working with tours and shows from artists such as Arcade Fire, Kraftwerk, Nick Cave, Robbie Williams, Macklemore & Ryan Lewis, Lykke Li, Massive Attack, Damon Albarn, Foo Fighters, Pixies, Beastie Boys, James Blunt, Mumford & Sons, Billy Talent, Die Toten Hosen, Vampire Weekend, Yeasayer, PJ Harvey, LaBrassBanda, The Kooks, The Gaslight Anthem, Parov Stelar, Deichkind, Jan Delay, Placebo, The Drums, Wilco, Death Cab for Cutie, Take That, Volbeat, Oasis, Casper, Cro, Red Hot Chilli Peppers, Kraftklub, Beatsteaks, Noel Gallagher and Beady Eye.

Our FESTIVAL PR & MARKETING clients in 2015 include SZIGET Festival, Roskilde Festival, Rock En Seine and SPOT Festival, past partners include the likes of Reeperbahn Festival, Bilbao BBK Live and FOR Festival.

Our SHOWCASE PR clients in 2014 included MXD – Music Export Denmark, Music Finland, Music:LX, Adam Mickiewicz Institute, AMAEI, Sonic Visions and Glimps Festival.

TERMS & CONDITIONS

Our German PR & marketing services are subject to our terms & conditions as governed by the following link

 

EUROPEAN PR & MARKETING

We develop, coordinate and execute European PR & marketing campaigns capable of effectively transcending borders.

THE CAMPAIGNS WE GET INVOLVED WITH

We first and foremost only get involved with campaigns we believe make sense, as the bar for success is seriously raised when going international. Costs are high and so are the professional demands (i.e. is your business distribution in place, does your product have a place on the desired export markets, etc).

Each campaign is unique and customised to meet the exact needs of the client. Some clients will need a campaign that cover 6 markets, while others will only need to cover 3. The scope of your campaign will moreover be developed to meet your needs, as we offer a dynamic toolkit from which we cherry-pick the right elements for your campaign (radio plugging, marketing investments, showcase PR, etc.).

WE BRING IN EUROPEAN PARTNERS WHEN NECESSARY

All campaigns are coordinated by FACTORY 92, and in some cases also solely executed by FACTORY 92. We however also bring in the right people from our extensive European music industry network when we don’t have all the in-house competences needed to carry out the campaign successfully. This being said we always remain the client’s only contact point throughout the course of the campaign. In short this is all about guaranteeing local expertise for every single step of the campaign.

REFERENCES

The past has seen us work with both audience festivals, showcase festivals, conferences, export offices, public actors and artists like SZIGET Festival, M’era Luna, SPOT Festival, Glimps Festival, Sonic Visions, Reeperbahn Conference, Music Finland, Hamburg Marketing and Trentemøller.

TERMS & CONDITIONS

Our European PR & marketing services are subject to our terms & conditions as governed by the following link

INTERNATIONAL CONSULTING & MANAGEMENT

We offer international consulting and management services in order to stimulate, develop and support the import, export, international relations and lobby efforts of music industry companies (labels, distributors, managements, audience festivals, etc) and stakeholder organizations (export offices, conferences, showcase festivals, trade associations, etc). We do so by exploiting the dynamics found between our extensive international networks, business know-how, political awareness and strong set-up on the major music market Germany.

CONSULTING & MANAGEMENT SERVICES

We first and foremost only get involved with consulting and management partnerships we believe make sense, as the bar for success is seriously raised when going international. Costs are often high and so are the professional demands (i.e. is your business distribution in place, does your product have a place on the desired export markets, etc). Our partnerships are hereafter always customized to the individual client’s needs, and build on elements such as:

Project management: For example developing, coordinating and/or executing showcase events, conference panels, networking sessions, etc.

International business management: For example representing the interests of the client from Hamburg on a daily basis, managing the client’s export activities, negotiating new business deals on behalf of the client, etc.

International strategy development: Connecting the client’s goals with European market know-how, research, mapping and networks, thereby stimulating the development of effective international strategies.

Etc.

WE BRING IN EUROPEAN PARTNERS WHEN NECESSARY

We bring in the right people from our extensive European music industry network when we don’t have all the in-house competences needed to successfully carry out the consulting and/or management cooperation. We however always remain the client’s only contact point throughout the cooperation. In short this is all about guaranteeing local expertise for every single step of the cooperation.

REFERENCES

Partners in 2015 include companies and organizations such as IMMF, FKP Scorpio, Believe Digital, Music Finland, ROSA – The Danish Rock Council, MaMA, TUTL and Rockoco.

TERMS & CONDITIONS

Our international consulting & management services are subject to our terms & conditions as governed by the following link

ABOUT FACTORY 92

THE EUROPEAN MUSIC AGENCY

FACTORY 92 is a Hamburg-based agency, which offers PR, marketing, consulting and management services targeted towards the international music industry.

FACTORY 92 sees itself as a truly European company scaling its services from the German to the international level.

FACTORY 92 was born as a result of the merger between Hamburg-based PR agency QUEEN ABOUT MUSIC and Brussels-based export consultancy THE ROCKING FACTORY in January 2013. FACTORY 92 thus builds on a solid + 10 year track record.

92 symbolizes the values driving the agency: FACTORY 92 wants to achieve the most it can for its partners, by doing things smartly, daring to be bold and working hard… just like when Denmark surprised the world of sports by winning the European football championships in 1992.

TEAM

Christian Holl Buhl

christian

Managing Partner

Jan Clausen

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Managing Partner

Yan Mangels

mangels

Partner & Head of Finance

Michael ‘Krümel’ Schneider

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PR Manager

Katharina Lange

Kathi

PR Manager

Josephine Eschment

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PR Assistant

Christin Liese

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Project Assistant

David Patrician

David

Project Consultant

CONTACT

The European music agency in Germany
Van-der-Smissen-Strasse 4, 3. Obergeschoss
22767 Hamburg

T: +49 (0)40 389 07 38 0
E: info@factory92.eu
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© 2012 FACTORY 92. All rights reserved.
FACTORY 92 mpx GmbH [Grosse Elbstrasse 131, 22767 Hamburg, Germany]
Managing Directors [Christian Hald Buhl & Jan Clausen]
Registry court [District Court Hamburg, Germany]
HRB serial number [HRB 88319 Hamburg]
International VAT number [DE 230141340]
Responsible for content [Christian Hald Buhl & Jan Clausen]
Editor in chief [Christian Hald Buhl & Jan Clausen]
Liability remark [Although we take great care with the inspection of our content, we are not responsible for the content of external links. The sole liability for the content of external websites lies within their owners]