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TOUR PR IN GERMANY: We promote full German tours for clients such as MCT as well as local Hamburg shows for clients such as FKP SCORPIO. During 2014 we have already worked with the likes of Robbie Williams, Damon Albarn and Arcade Fire and are looking forward to tours such as Katy Perry, Lykke Li and Kraftwerk (photo) after the summer.

Radio

RADIO PR IN GERMANY: We plug singles and albums to Germany’s national, private, college and leftfield radios for clients such as Secretly Canadian, Sub Pop Records and Trikont. In 2014 we have thus worked with new releases from the likes of The Afghan Whigs (photo), Neonschwarz and First Aid Kit

Sziget Festival

FESTIVAL PR & MARKETING: We are specialized in German and European festival PR & Marketing working for a diverse portfolio of European quality festivals such as SZIGET Festival in Budapest (photo), Reeperbahn Festival in Hamburg or G! Festival on the Faroe Islands

parov

INTERNATIONAL CONSULTING & MANAGEMENT: We offer international consulting and management services in order to stimulate, develop and support the international interests of our clients. These services range from supporting the daily business activities of private companies such as TUTL, Believe Digital and FKP Scorpio to supporting the publicly funded missions of organisations and events such as SPOT Festival, Music Finland and Sonic Visions.

Spot On Denmark

POLITICAL ACTIVITIES: We are politically active in the music industry on the regional, national and international levels. We are thus in charge of the political communications of the International Music Managers Forum (IMMF), hold board positions with the Paris music industry conference (MaMA) and the Aarhus music community (Promus), and are members of the Hamburg Music Business Association (IHM) and the German Music Managers & Consultants Association (IMUC)

NEWS FROM FACTORY 92

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Helga_GruppenbildSziget Festival wins the HELGA festival-award


19. September 2014

Sziget Festival wins the HELGA festival-award On Thursday, September 19th, the presentation of the HELGA…

homepageInternational networking opportunities at Reeperbahn Festival


8. September 2014

Reeperbahn Festival & Conference is starting next week. Get ready! The full timetable is now…

neonschwarz_cover_webWe are happy to announce that we are doing Radio PR for “Fliegende Fische”, Neonschwarz’ debut album (Release: 19.09.2014 on Audiolith Records)


8. September 2014

We are happy to announce that we are doing the Radio PR for “Fliegende Fische”…

Phillip Boa_Bleach House_CD CoverRadio PR for Phillip Boa And The Voodooclub’s new album “Bleach House“


27. August 2014

We are happy to announce that we are doing the Radio PR for “Bleach House”…

>> news archive

OUR SERVICES

GERMAN PR & MARKETING

FACTORY 92′s German music PR and marketing services build on our 10 years of experiences and competences within the field.

RADIO PR

We plug singles and albums to the German radios, which compared to many other European markets constitutes a significant effort due to Germany’s many national, private, college and leftfield radios. 

TOUR PR 

We promote both local Hamburg shows as well as full German tours. 

FESTIVAL PR & MARKETING

We promote and do marketing for festivals in Germany. 

SHOWCASE PR

We provide B2B and B2C PR for showcases targeting German market entry. 

FULL PR CAMPAIGN COORDINATION

Germany is a major market with thousands of media that need to be serviced (from radio to TV). Some campaigns can therefore only be done right if several specialized music PR agencies work on the project at the same time. Finding the right partners and thereafter making sure that they all pull in the same direction is both challenging and time consuming. We therefore coordinate full German PR campaigns for our clients and partners by bringing in the right German PR competences (on top of the ones we provide in-house), offering efficient centrally coordinated PR campaigns, which coherently cover all the German media types needed to be reached by the individual project.

REFERENCES

Our RADIO PR clients in 2014 include companies such as Secretly Canadian, One Little Indian, ATC Management, Cargo Records, Trikont, Sony Music, Grönland, Motor Entertainment and Morr Music. We have been working with releases from artists such as Slut, Mum, Trentemøller, Coco Rosie, Volcano Choir, Angel Olsen, Sharon van Etten, Beirut, the Drums, Kaizers Orchestra, LaBrassBanda, 13&God, FMBelfast, Bush, Oasis, Soundgarden, Seabear, Triggerfinger, James Vincent McMorrow, Boys Noize, Turbostaat, Damien Jurado, Neonschwarz, Frittenbude, 3Plusss, Neu!, Connie Plank, Japandroids, Maps&Atlases, Lampbchop, Tindersticks, Nada Surf, Prince, Against Me!, Spring Offensive, Dredge, Linda Perhacs, Sisyphus, Womans Hour, Reptile Youth and Dan Sartain.

Our TOUR PR clients in 2014 include companies such as FKP Scorpio, MCT, Sparta Entertainment and Der Bomber der Herzen. We have been working with tours and shows from artists such as Arcade Fire, Robbie Williams, Macklemore & Ryan Lewis, Lykke Li, Massive Attack, Damon Albarn, Foo Fighters, Pixies, Beastie Boys, James Blunt, Mumford & Sons, Billy Talent, Die Toten Hosen, Vampire Weekend, Yeasayer, PJ Harvey, LaBrassBanda, The Kooks, The Gaslight Anthem, Parov Stelar, Deichkind, Jan Delay, Placebo, The Drums, Wilco, Death Cab for Cutie, Take That, Volbeat, Oasis, Casper, Cro, Red Hot Chilli Peppers, Kraftklub, Beatsteaks, Noel Gallagher and Beady Eye.

Our FESTIVAL PR & MARKETING clients in 2014 include SZIGET Festival, Bilbao BBK Live, Reeperbahn Festival, SPOT Festival and Tønder Festival.

Our SHOWCASE PR clients in 2014 include MXD – Music Export Denmark, Music Finland, Sonic Visions and Glimps Festival.

TERMS & CONDITIONS

Our German PR & marketing services are subject to our terms & conditions as governed by the following link

 

EUROPEAN PR & MARKETING

We develop, coordinate and execute European PR & marketing campaigns capable of effectively transcending borders.

THE CAMPAIGNS WE GET INVOLVED WITH

We first and foremost only get involved with campaigns we believe make sense, as the bar for success is seriously raised when going international. Costs are high and so are the professional demands (i.e. is your business distribution in place, does your product have a place on the desired export markets, etc).

Each campaign is unique and customised to meet the exact needs of the client. Some clients will need a campaign that cover 6 markets, while others will only need to cover 3. The scope of your campaign will moreover be developed to meet your needs, as we offer a dynamic toolkit from which we cherry-pick the right elements for your campaign (radio plugging, marketing investments, showcase PR, etc.).

MULTINATIONAL TEAM

In order to provide this service at the highest possible level we are continuously investing in creating a multinational team here in Hamburg. Today we thus boast professional fluency in English, German, French, Greek, Danish and Faroese in-house.

WE BRING IN EUROPEAN PARTNERS WHEN NECESSARY

All campaigns are coordinated by FACTORY 92, and in some cases also solely executed by FACTORY 92. We however also bring in the right people from our extensive European music industry network when we don’t have all the in-house competences needed to carry out the campaign successfully. This being said we always remain the client’s only contact point throughout the course of the campaign. In short this is all about guaranteeing local expertise for every single step of the campaign.

REFERENCES

Current 2014 partners include both audience festivals, showcase festivals, conferences, export offices and artists like SZIGET Festival, M’era Luna, SPOT Festival, Glimps Festival, Sonic Visions, Reeperbahn Conference, Music Finland and Trentemøller.

TERMS & CONDITIONS

Our European PR & marketing services are subject to our terms & conditions as governed by the following link

INTERNATIONAL CONSULTING & MANAGEMENT

We offer international consulting and management services in order to stimulate, develop and support the import, export, international relations and lobby efforts of music industry companies (labels, distributors, managements, audience festivals, etc) and stakeholder organizations (export offices, conferences, showcase festivals, trade associations, etc). We do so by exploiting the dynamics found between our extensive international networks, business know-how, political awareness and strong set-up on the major music market Germany.

CONSULTING & MANAGEMENT SERVICES

We first and foremost only get involved with consulting and management partnerships we believe make sense, as the bar for success is seriously raised when going international. Costs are often high and so are the professional demands (i.e. is your business distribution in place, does your product have a place on the desired export markets, etc). Our partnerships are hereafter always customized to the individual client’s needs, and build on elements such as:

Project management: For example developing, coordinating and/or executing showcase events, conference panels, networking sessions, etc.

International business management: For example representing the interests of the client from Hamburg on a daily basis, managing the client’s export activities, negotiating new business deals on behalf of the client, etc.

International strategy development: Connecting the client’s goals with European market know-how, research, mapping and networks, thereby stimulating the development of effective international strategies.

Etc.

MULTINATIONAL TEAM

In order to provide this service at the highest possible level we are continuously investing in creating a multinational team here in Hamburg. Today we thus boast professional fluency in English, German, French, Greek, Danish and Faroese in-house.

WE BRING IN EUROPEAN PARTNERS WHEN NECESSARY

We bring in the right people from our extensive European music industry network when we don’t have all the in-house competences needed to successfully carry out the consulting and/or management cooperation. We however always remain the client’s only contact point throughout the cooperation. In short this is all about guaranteeing local expertise for every single step of the cooperation.

REFERENCES

Current partners in 2014 include companies and organizations such as IMMF, FKP Scorpio, Believe Digital, ROSA – The Danish Rock Council, MXD – Music Export Denmark, MaMA, TUTL, Rock En Seine and Rockoco.

TERMS & CONDITIONS

Our international consulting & management services are subject to our terms & conditions as governed by the following link

ABOUT FACTORY 92

THE EUROPEAN MUSIC AGENCY

FACTORY 92 is a Hamburg-based agency, which offers PR, marketing, consulting and management services targeted towards the international music industry.

FACTORY 92 sees itself as a truly European company scaling its services from the German to the international level, and boasting a multinational team with professional fluency in English, German, French, Danish, Greek and Faroese.

FACTORY 92 was born as a result of the merger between Hamburg-based PR agency QUEEN ABOUT MUSIC and Brussels-based export consultancy THE ROCKING FACTORY in January 2013. FACTORY 92 thus builds on a solid + 10 year track record.

92 symbolizes the values driving the agency: FACTORY 92 wants to achieve the most it can for its partners, by doing things smartly, daring to be bold and working hard… just like when Denmark surprised the world of sports by winning the European football championships in 1992.

TEAM

Christian Hald Buhl

christian

Managing Partner

Jan Clausen

jan

Managing Partner

Yan Mangels

mangels

Partner & Head of Finance

Michael ‘Krümel’ Schneider

krümel

PR Manager

Alexandre Pountzas

alex

International Strategy Manager

Katharina Lange

Kathi

PR Manager

Christian Bruneß

christian

Trainee

Christin Liese

christin

Trainee

Juli Rothbart

Juli

Trainee

CONTACT

The European music agency in Germany

Grosse Elbstrasse 131
22767 Hamburg
Germany

T: +49 (0)40 389 07 38 0
E: info@factory92.eu
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© 2012 FACTORY 92. All rights reserved.
FACTORY 92 mpx GmbH [Grosse Elbstrasse 131, 22767 Hamburg, Germany]
Managing Directors [Christian Hald Buhl & Jan Clausen]
Registry court [District Court Hamburg, Germany]
HRB serial number [HRB 88319 Hamburg]
International VAT number [DE 230141340]
Responsible for content [Christian Hald Buhl & Jan Clausen]
Editor in chief [Christian Hald Buhl & Jan Clausen]
Liability remark [Although we take great care with the inspection of our content, we are not responsible for the content of external links. The sole liability for the content of external websites lies within their owners]